Fast Facts

  • 2010 US Census projections estimate that Hispanics comprise of 16% (50 million) of the US poulation.
  • Hispanic purchasing power is expected to hit $1 trillion in 2010.
  • Cell phone penetration among Hispanics has grown 18% over the past year, versus a 9% increase among non-Hispanics.
  • Among cell phone owners, Hispanics spend 10% more on their monthly bill than non-Hispanics.
  • More than 27.5 million Hispanic adults own a cell phone – That’s 89% of Hispanic adults!